How did we evolve from being HDNM Entertainment, a motion picture development and production company in 2004 to a consulting firm in 2022? If there’s one thing that we learned after years of reverse engineering brilliant storytelling is that we were NOT in the business of delivering plots to the screen at all; rather, our job as storytellers was to bring relationships to life. The Titanic is not about a sinking ship; rather, it’s a human story about love's power to fuel unrelenting hope and possibility even in the face of death. CODA is not a story about a Child of Deaf Adults. It’s a tale about the relationship of the self to one’s own voice and finding personal power. The plot is in service of the characters' development. Our coaching and consulting services focus on how we show up and lead in the workplace to foster the most inclusive, powerful, rewarding and productive relationships.
The second huge lesson learned while coaching film directors is that great directing at its very core boils down to LEADERSHIP. The lessons we learned fueled the transition from making pictures to making differences.
Born in England and raised in Rome, Italy, Luca came to the US in 1994 to pursue his film studies and career in the entertainment industry. After successfully writing and directing award-winning projects and producing films distributed by the likes of Netflix and Lionsgate, Luca turned his attention to coaching and facilitating writers and directors on ‘story-metrics’, and how to best leverage the universal resonance of the 'hero's journey’. He would later develop ‘Your Hero's Journey - The Quest for Your Life’ personal development program. In 2018 Luca joined Fulcrum Leadership Institute facilitating corporate development, management & staff training. In this capacity, Luca has worked with the likes of Meta, Google, LAUSD, Netflix, NBC Universal, Tazo, Virgin Galactic, and more. During the pandemic he migrated his skill-sets online, hosting, developing, producing and facilitating virtual-trainings and workshops. In April 2020 he joined the Creative Facilitations team, where began working with a leading social media platform*, where he continues to train ICs, Managers, VPs and Directors in DEIJ and management consulting.
Luca divides his time between:
Los Angeles, California
Santa Fe, New Mexico
*Due to NDA terms, the client must remain unnamed